🎯 Attack Beats Demo Call

Hi, Marketers!

This is the shift where timing, context, and systems beat persuasion every time.

HARVEY

Harvey Won Lawyers by Attacking Their Work First

👀 What’s happening: Legal AI startup Harvey’s CEO Winston Weinberg says its early sales motion relied on confrontation, not feature demos. In live demos, the team pulled lawyers’ own public filings and had the model critique them. Risky hallucinations aside, the move forced instant attention. It reframed AI from assistant to adversary that exposes weakness.

📈 Growth impact: This breaks polite enterprise marketing. Proof now means attacking core work, not slides. CAC drops when relevance is immediate, but trust risk rises. One bad output can kill deals. Brands leaning on AI must budget for sharper demos, tighter guardrails, and faster conviction cycles.

🎯 Key takeaway: Harvey shows category creation starts by challenging the customer’s self image. Expect more tools that critique before they help. Growth favors products that earn authority fast, or lose control of narrative and pricing competitors copy.

ADS

Super Bowl Predictions Replace the TV Ad

👀 What’s happening: Avocados From Mexico avoided a linear Super Bowl buy and instead used real time game predictions as the hook. The predictions were not the product. They were a reason to keep people refreshing, checking outcomes, and staying inside the brand’s own site throughout the game window.

📈 Growth impact: The prediction mechanic stretched attention from seconds to minutes. That time was then converted using AI driven tools like personalized guacamole recipes, dynamic content tied to teams and outcomes, and a celebrity AI avatar that made interactions feel intentional, not automated. This turned passive viewing into repeat visits and pushed users closer to actual food decisions.

🎯 Key takeaway: This signals a shift from buying attention to engineering dwell time. Brands that own interactive layers around cultural moments can drive measurable conversion without mass media spend. The opportunity compounds.

AGENTS

AI Agents Become the Core Growth Engine in 2026

👀 What’s happening: AI agents move from side experiments to core operators in 2026. Netcore Cloud's report frames this as the jump from campaigns to always on systems. Multi agent orchestration now plans creates decides and optimizes continuously. That scale and autonomy mark a real operating shift.

📈 Growth impact: Agents unlock growth by collapsing cycles humans cannot run. Anthropic shows multi agent setups beat single agents by over ninety percent on complex work. Gartner tracks massive adoption momentum. The result is lower CAC faster learning and budgets moving from media to orchestration.

🎯 Key takeaway: The biggest upside in 2026 sits with brands that build agentic engines early. Agents negotiate demand capture in real time and price to outcomes. Own the agent layer or growth decisions get outsourced to system.

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