Ben

Ben

Feb
03
🎯 Retailers Start Selling Attention

🎯 Retailers Start Selling Attention

Plus: Public Marketing Filter, YouTubeβ€˜s Creator Shows
3 min read
Jan
30
🎯 Netflix Redefines Its Rivals

🎯 Netflix Redefines Its Rivals

Plus: AI Needs Social License, Hershey’s Rebuys Awareness
4 min read
Jan
29
🎯 TikTok Joke Into a Campaign

🎯 TikTok Joke Into a Campaign

Plus: Hotel Demand Is Shifting, Super Bowl Scale
3 min read
Jan
27
🎯 IAB Shows Advertising Trend

🎯 IAB Shows Advertising Trend

Plus: BBC Have to Change, Albertsons is scaling
3 min read
Jan
22
🎯 YouTube Speeds The Brand

🎯 YouTube Speeds The Brand

Plus: Consumer AI Disruption Index, AI Tightens The PR
3 min read
Jan
21
🎯 ChatGPT Monetizes Trust

🎯 ChatGPT Monetizes Trust

Plus: Funnels Lost Signal, AI Friction Becomes the Brand
3 min read
Jan
20
🎯 Attack Beats Demo Call

🎯 Attack Beats Demo Call

Plus: Super Bowl Prediction Ads, Core Growth Engine in 2026
3 min read
Jan
15
🎯 Brand Consistency Starts

🎯 Brand Consistency Starts

Plus: Buying Decisions Are Leaving, New Media Inventory
3 min read
Jan
13
🎯 New Input Layer

🎯 New Input Layer

Plus: AI Visibility Replaces Rankings, Yahoo DSP Rebuild
3 min read
Jan
08
🎯 The CTV Black Box

🎯 The CTV Black Box

Plus: DoorDash Rewrites Retail, The Cost of Rotation
3 min read