🎯 Cadbury Brings More To Fashion

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We used to ask whether a campaign was memorable. Now the better question may be whether it feels like it was already happening before the brand arrived.

Cadbury Brings More To Fashion

TL;DR: Cadbury has launched its largest U.S. campaign, There’s Magic in More, by carrying its generosity platform into New York Fashion Week. A Swarovski-studded Luar clutch holds XL chocolate bars for sharing, while a hero film, episodic comedy series, sweepstakes, television, streaming, social and display turn the fashion-week moment into a multichannel brand debut built for the coming holiday season. Read more →

Cheez-It Builds A Couch

TL;DR: Cheez-It has introduced the Couch Committee, a cast of armchair analysts debating college football’s loudest arguments from a cheddar-colored sofa. Made with BBDO New York, the 6-, 15-, and 30-second spots run on TV, connected TV, online video, and social media, placing the brand inside the fan conversations that surround the sport, not just game day. Read more →

Johnsonville Runs For Dinner

TL;DR: Johnsonville is borrowing the language of political advertising to pitch Sausage for Dinner as an affordable answer to weeknight indecision. Its campaign uses TV, billboards, yard signs, community events and AI-assisted backgrounds in Grand Rapids before expanding to Raleigh, Atlanta and Houston, cities facing heavier election ad loads. Donations tied to the work support Hunger Free America. Read more →

Bonobos Makes Workdays Episodic

TL;DR: Bonobos has launched The Weekday Warrior Show, a social-first autumn series starring Jack Quaid as a deadpan workplace consultant. Each episode brings the actor’s sitcom-like humor to the retailer’s core apparel, starting with its Weekday Warrior Pant and continuing through shirts, blazers and other fall products. The ongoing format supplies short paid-media cuts while driving viewers back to Bonobos’ site. Read more →

Caesars Gives Clay A Makeover

TL;DR: Caesars Sportsbook has launched We’ve Had Some Work Done, using former NFL player Clay Matthews’ extreme makeover to advertise changes to its mobile app. Teased by TMZ before the reveal, the campaign turns a viral-looking looksmaxxing transformation into a demonstration of the app’s redesigned experience, rewards and Flex Parlays across football-season television, digital and social placements. Read more →

KFC Makes Pickles Fashion

TL;DR: KFC Australia has launched Picklecore for its limited-time pickle menu, treating Pickle Burgers, Pickle Pepsi Max, Frickles and loaded chips as the basis for a full fashion subculture. Special created teaser billboards for imaginary pickle products before releasing a techno-backed hero film, social, audio and outdoor work designed to convert both committed pickle fans and the pickle-curious. Read more →

Macadamias Sell Good Taste

TL;DR: Australian Macadamias has launched You’ve Got Good Taste, a national campaign positioning the nut as a simple upgrade to everyday snacking and entertaining. Weber Shandwick built the work around research that found taste is Australians’ top snack priority, then paired video creative with social, digital, out-of-home and retail-media activity across Coles and Woolworths through September and October. Read more →

Hyundai Gives Kids Armor

TL;DR: Hyundai has made Scarlett Johansson its new brand voice, beginning with Little Warrior, the latest Hope on Wheels campaign for childhood cancer awareness. The film follows young patients and their families while introducing armor-inspired Warrior Gowns created with Brave Gowns. Broadcast, streaming, digital, live-event activations and a Strava mileage challenge extend the campaign throughout September. Read more →

NASCAR Cashes In On Swears

TL;DR: NASCAR has turned driver radio profanity into a live fan game with its new Swear Jar. Every curse picked up on scanner audio during the ten-race Chase adds five dollars to the pot, while fans predict each race’s most-used swear and total count. A 72andSunny-built site tracks the tally, streams all forty drivers’ radios and leads toward a championship-weekend prize. Read more →

Cologuard Stages A Telenovela

TL;DR: Cologuard has cast telenovela star Gabriela Spanic alongside its animated testing box in Spanish-language ads designed to make colon cancer screening easier to discuss. The campaign turns a home test into a melodramatic conversation, then carries that tone across national television, radio and paid and organic social. It runs through December, targeting Hispanic adults whose screening rates remain lower. Read more →

Kerrygold Hires Born Social

TL;DR: Kerrygold has appointed Born Social as its global social agency of record after a competitive review. The agency will lead strategy, creative, reactive content, production and measurement across its major markets for the Irish dairy brand in the U.S., U.K., Germany and Ireland, while also taking the U.K. social remit for sister cheese brand Pilgrim’s Choice. Read more →

Coke Works The Fans

TL;DR: Coca-Cola has expanded Fan Work Is Thirsty Work for college football season, combining team-specific packaging with a 74-stop campus tour and its first Yahoo Sports College Fantasy Football integration. Led by VML for WPP Open X, the work runs across TV, social, digital, experiential, retail and commerce, turning the rituals surrounding sports fandom into a broader beverage occasion. Read more →

4700BC Rebrands For Expansion

TL;DR: Premium Indian snacking brand 4700BC has hired Mumbai design house Pollinate Labs to lead a strategic rebrand after Marico took a majority stake. The work covers positioning, visual identity, packaging architecture and a new gifting vertical, aiming to let a brand built on gourmet popcorn expand into more categories and consumer occasions without losing its experimental flavor-led character. Read more →

U.S. Bank Backs Mendoza

TL;DR: U.S. Bank has put Las Vegas Raiders rookie quarterback Fernando Mendoza at the center of a new campaign for younger consumers. Built by BarkleyOKRP, the work places financial education beside football across Meta, Snapchat, TikTok, streaming audio, podcasts and video. Two spots make Mendoza a chief financial playmaker as the bank extends its NFL sponsorship into first-time money decisions. Read more →

UPS Store Introduces Blu

TL;DR: The UPS Store has introduced Blu, its first national brand character, to represent the support local franchisees provide small-business owners. Created with Doner Advertising, the campaign uses Blu across broadcast TV, digital, social and print to speak to businesses at different stages of growth. The character will also appear in branded spots with Detroit Lions player Aidan Hutchinson. Read more →

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