🎯 Carlsberg Pours Into Grab

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Carlsberg Pours Into Grab

TL;DR: Carlsberg Asia has teamed with Grab Dine Out to put brewmaster-curated beer and food pairings inside the dining app for 28 Singapore restaurants. Diners can browse pairings, pre-purchase a deal, and redeem it at the venue, while Carlsberg uses brewer Zoran Gojkovic's recommendations to turn a beer portfolio into a guided dining-discovery experience running through October 25. Read more →

Standard Chartered Races Ahead

TL;DR: Standard Chartered has launched Move ahead, a global campaign built around its Formula 1 partnership and the idea that progress comes from preparation, precision, and many small decisions. The bank used AI-enabled production with human creative direction to build the racing-world visuals, then will roll the work across digital, social, and owned channels from September. Read more →

Brands Drop Hourly Fees

TL;DR: World Federation of Advertisers and Agency Mania Solutions found that only 17% of multinational brands now use labor-based agency pay as their standard model, down from 54% in 2011. Fixed-fee and output models have grown, while 58% of surveyed companies expect to use performance fees more often, as AI changes how quickly agencies can produce work. Read more →

Rescue Dogs Curate Art

TL;DR: The Sato Project brought rescue dogs into a Brooklyn art space, recorded how each reacted to artworks, and turned those observations into personalized collections for potential adopters. Created with BLKJ Havas Singapore, Havas New York, and Powerhouse Arts, The Rescue Collection gives visitors a way to explore a dog's character rather than judging breed, appearance, or shelter history. Read more →

Quo Makes Missed Calls Cost

TL;DR: Quo has taken its rebrand from OpenPhone into its first large outdoor campaign, running contextual Money is on the line copy across New York, Los Angeles, Chicago, and Dallas. The business-phone platform changes its headline for subways, airports, buses, and highways, then plans to measure visits, installs, and geographic lift around placements projected to deliver 97 million impressions. Read more →

Hunter Marks 170 Years

TL;DR: Hunter has marked its 170th anniversary with a global campaign starring Kate Moss, reconnecting the British bootmaker with the festival and outdoor image she helped make iconic. The work launches across retail, digital, social, and out-of-home as Hunter introduces its Autumn/Winter 2026 collection, using a relationship more than two decades old to bridge heritage and contemporary relevance. Read more →

BelliWelli Turns Retail Into Fandom

TL;DR: BelliWelli is taking its community-first digestive-health brand into 3,120 Walmart stores with its biggest endcap program, then building a sweepstakes around an eight-piece charm collaboration with 8 Other Reasons. The campaign turns a retail rollout into a participation moment: eight winners can receive $8,000 and a limited charm, extending the brand's culturally playful identity well beyond the shelf. Read more →

Omneky Scores AI Creative

TL;DR: Omneky has introduced TASTE BENCH, a creative-evaluation suite that uses identical briefs and assets to test whether AI image and video models can produce ads ready for market. Its first leaderboard compared eight image models on brand fit, execution, cost, speed, and readiness, with GPT Image 2.5 Sunburst placing first on the company's automated assessment of creative quality. Read more →

Royals Turn Hits Into Care

TL;DR: Sun Life U.S. and the Kansas City Royals Foundation have completed their first Every Single Smile campaign after donations tied to every Royals single reached $50,000 for TeamSmile. The season-long partnership turned a live baseball statistic into a visible funding mechanism, supporting dental care for children in underserved Kansas City communities while giving fans a reason to follow each hit. Read more →

KISS Finds A Drip Face

TL;DR: KISS has named singer-songwriter Rhea Raj the first ambassador for KISS Drip, its press-on nail range sold exclusively at Ulta. The partnership gives the U.S. beauty brand a face for a line built around self-expression, with Raj showcasing chrome, French-tip, and three-dimensional designs as KISS connects the collection to music, personal style, and a younger beauty audience nationwide. Read more →

Peloton Lets Miley Run

TL;DR: Peloton has launched its first foldable treadmill, the Tread Flex, with Let Yourself Run, a U.S. and Canada campaign starring Miley Cyrus and instructor Adrian Williams. Set to Cyrus's new song, the film frames a run as emotional release rather than performance optimization, then extends the launch through television, streaming, social, digital, and outdoor media. Read more →

Search Console Sees Images

TL;DR: Google is rolling out a multimodal Search Console filter that separates traffic from searches involving images, including Lens, Circle to Search, uploaded images, and Chrome's Search this image. Stores and publishers can now see which pages receive those clicks, but Google will not expose the specific image-led queries that sent people there for site owners worldwide. Read more →

Google Unleashes SAFE

TL;DR: Google has disclosed SAFE, a deployed anti-spam system designed to investigate synthetic abuse using multiple agents, content understanding, behavior patterns, and network relationships. The Scaled Abuse Forensics Examiner looks beyond simple AI-content labels toward coordinated activity and policy intent, giving Google a new way to identify AI-generated spam at scale that ordinary classifiers may miss. Read more →

Google Starts September Spam Update

TL;DR: Google began rolling out its September 2026 spam update globally on September 24, its fourth confirmed spam update this year. The company says the all-language release may take up to two weeks, but has not said which tactics it targets, leaving publishers to watch Search Console and review spam policies if rankings move during the rollout. Read more →

AI Agents Need Better Data

TL;DR: Skydeo creative director Mallory Gray argues that AI agents amplify whatever audience data a marketer feeds them, good or bad. In a Search Engine Journal discussion, she urges teams to separate declared, observed, and inferred signals, then test whether AI visibility actually reaches the prompts and customers that convert instead of merely increasing citations for marketers. Read more →

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