🎯 Ford Turns Raptor History Into Hollywood
Hi, Marketers!
Ford is making monsters, Dollar Tree is growing forests, and AI is learning to sell us things. Somewhere, a marketer is still adjusting font sizes.
Ford Turns Raptor History Into Hollywood
TL;DR: Ford Racing is turning the Raptor’s unlikely beginnings into entertainment, with Ben Affleck directing Jon Bernthal alongside the engineers who built the truck. “How To Make A Monster” traces a repeatedly canceled project into an off-road franchise, launching during Apple TV’s Formula 1 coverage and ESPN college football before future films explore the engineering behind the machines. Read more →
Cuttable Teaches Ads To Learn
TL;DR: Cuttable is relaunching its AI advertising platform around a feedback loop: read a brand’s results, decide what to make next, build editable ads from existing assets, and learn from the next campaign. Backed by A$20 million in Series A funding, the Australian company connects creative production with performance and product data while leaving marketers in charge of approval. Read more →
Dollar Tree Turns Shopping Into Adventure
TL;DR: Dollar Tree is taking its name literally, building a giant oak tree filled with everyday essentials and unexpected finds for its first national brand campaign. Tombras’ “It’s All In The Tree” platform launches with moving-house and Halloween films, extending across television, outdoor, YouTube, and social media to make discovery, rather than low prices alone, the reason to shop. Read more →
Nala Refuses To Apologize For Breastfeeding
TL;DR: Nala is putting leaking breasts and public breastfeeding front and center with entrepreneur and podcast host Laura Henshaw. Launching October 22, the next “Sorry To Offend You” campaign pairs a new leakproof maternity bra with candid social storytelling and billboards across Melbourne, Sydney, and Brisbane, connecting a practical product benefit with the message that feeding a baby needs no apology. Read more →
Zales Takes Jewelry On The Run
TL;DR: Zales is turning marathon preparation into a jewelry occasion with The 26.2 Edit, a collection and campaign following 16 runners, including Carl Radke, Tayshia Adams, and Chloe Lukasiak. The October 21 launch builds on their social stories with an integrated marketing push and a post-race celebration, positioning fine jewelry as a way to mark everyday commitment and personal milestones. Read more →
Brisbane Times Brews A Subscription Habit
TL;DR: Brisbane Times is recruiting digital subscribers where their morning already starts: the local café. From October 22 to 25, readers can scan a code at more than 15 participating venues, subscribe for A$3 a month for their first three months, and receive a coffee. The Publicis campaign connects local journalism and restaurant recommendations with a familiar daily ritual. Read more →
E.l.f. Takes Haircare Out Of Orbit
TL;DR: E.l.f. Cosmetics is sending its haircare advertising into space with an astronaut who refuses to wear her helmet because her hair looks too good. Tombras’ new 30-second film follows the campaign’s Bigfoot launch, replacing glossy hair flips and before-and-after demonstrations with absurd comedy. The spot rolls out this week across digital, social, YouTube, and online video channels. Read more →
Pooch & Mutt Matches Every Personality
TL;DR: Pooch & Mutt is matching five real dogs’ personalities with five feeding needs in the latest “For All Breeds & Needs” campaign. Lobster traveled across Britain to film owners and dogs, from a sprinter’s fussy companion to a sheepdog refusing retirement. Their stories make the brand’s Fresh, RAW, Wellbeing, Primal, and Superfoods ranges distinct through humor and everyday relationships. Read more →
Coca-Cola Rewires Its North American Marketing
TL;DR: Coca-Cola has selected Omnicom as its North American media partner after reviewing its global marketing operating system. The arrangement brings media, data, CRM, loyalty, and creators into a connected regional ecosystem, with implementation starting December 1. WPP Open X keeps global creative duties and most international media markets, while Dentsu retains Japan and South Korea outside the review. Read more →
SPAR Connects Its Retail Media Networks
TL;DR: SPAR International is partnering with Footprints AI to connect independent retailers through a shared retail media platform. The system links existing store screens, radio, ecommerce, apps, and sales data so advertisers can plan, buy, optimize, and measure campaigns across markets. Countries will join progressively, keeping control of local data and commercial models rather than handing everything to a central network. Read more →
Golf Australia Lets Beginners Just Swing
TL;DR: Golf Australia and the PGA of Australia are bringing The R&A’s “Just Swing” initiative to local audiences with Dylan Alcott and Anabelle Smith. The campaign tells women, families, and beginners to focus on enjoyment before rules. Films and ambassador content are backed by venue training, beginner guides, and scorecards, helping clubs deliver the welcoming experience promised in the advertising. Read more →
KitKat Gives Monsters A Break
TL;DR: KitKat is giving Halloween monsters a prescription: take a break with a chocolate bar. Ensemble’s Instagram campaign features comedians Leo Gonzalez, Erika Priscilla, Mickey Gordon, and Boman Martinez-Reid, putting the brand promise into seasonal comedy. The four creator-led spots give the same message different personalities, making the occasion feel native to social entertainment rather than a conventional product demonstration. Read more →
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