🎯 Goodwipes Spoofs AI With AI
Hi, Marketers!
Four people, four days, and nearly 1.5 million Reddit views. Turns out the future of advertising might need fewer meetings and better jokes.
Goodwipes Spoofs AI With AI
TL;DR: Goodwipes worked with four-person agency OK Future to make its 'Meet Asstra' spoof in just four days, using AI for characters, voices and locations while humans handled scripts and editing. The brand says Reddit views later approached 1.5 million. Founder Frank Cartagena called the production pace unsustainable, even as the experiment demonstrated what a tiny team could produce. Read more →
Heineken Measures Attention
TL;DR: Heineken tested GumGum's Attentive Lift on Birra Moretti's summer campaign before extending it to Old Mout. The tool pairs impression-level attention data with On Device brand research. GumGum's case study reports higher awareness and familiarity among viewers above Moretti's attention threshold, giving the brewer a way to examine whether time spent with an ad aligns with brand response. Read more →
Uber Eats Sticks With Brand Building
TL;DR: Uber Eats and Special won Australia's Grand Effie after years of building the 'Get Almost, Almost Anything' platform. International marketing head Lucinda Barlow credited consistent, entertaining creativity rather than constant reinvention. Their ten-year agency relationship helped move the brand beyond meal delivery, while judges highlighted revenue, market share and profit returns without publishing numerical results in the interview. Read more →
Levi's Reshoots Its Denim Message
TL;DR: Levi's CEO Michelle Gass acknowledged that its back-to-school marketing missed what shoppers wanted: ads emphasized loose fits while demand centered on low-rise jeans. The brand responded by reshooting creative, changing store merchandising and redirecting creator content. Rather than defending the original campaign, its team adjusted the message and presentation to reflect the styles customers were actually looking for. Read more →
Blenders Gives Creators Product Input
TL;DR: Blenders Eyewear has given creator Jordan Howlett a role beyond sponsored posts as its chief content officer. He works with internal creatives, directed an ad featuring Method Man and contributes to product design. CEO Jack Gray says Howlett also pushed a holiday mystery collection of 3,000 pairs, bringing his audience instincts into both the brand's content and merchandise. Read more →
Movember Makes Commitment Public
TL;DR: Movember and Special launched 'Make a Growmitment' with Rick and Morty and comedians Aaron Chen and John Cruckshank, asking supporters to make their fundraising plans public. People can grow moustaches, move or host events. The campaign targets the gap between intending to help and following through, using visible promises and humor to encourage participation rather than awareness alone. Read more →
Ford Takes Culture On The Road
TL;DR: Ford and Think Less released 'La Caravana,' a three-part series following the Ventura Twins across 2,700 miles through Miami, Dallas and Los Angeles. Available in English and Spanish, the films spotlight Latino communities through food, lowriders, murals and family stories. An F-150 Lobo connects the journey, while local people and culture take the lead instead of vehicle specifications. Read more →
M&S Feeds Grassroots Football
TL;DR: M&S Food brought Ben Foster and nutritionist Sophia Thistlethwaite to Brickfield Rangers for cooking and football as part of 'Eat Well, Play Well: Grassroots Edition.' Its survey of more than 200 coaches found only 15% felt confident advising on nutrition. The activation pairs familiar sporting talent with affordable recipes that clubs and families can download and use themselves. Read more →
McDonald's Sponsors The Breakfast Routine
TL;DR: McDonald's has signed a two-year exclusive sponsorship of Hits Radio Breakfast, putting 'Make it McCafe' into the UK's morning listening routine. Beginning in October, the partnership combines presenter involvement, editorial integration and bespoke content with digital and social activity. Rather than relying only on isolated ad spots, the brand will appear throughout the breakfast show's programming and accompanying channels. Read more →
Outback Turns Diners Into Ad Talent
TL;DR: Outback Steakhouse is promoting 'Best Steaks Ever' with a Spokebooth that records diners' reactions as they taste its steaks. The restaurant chain plans to bring the setup into roughly 12 locations, with footage potentially appearing in future advertising and social posts. The activation turns customer sampling into a casting opportunity, placing genuine responses at the center of upcoming creative. Read more →
AIB Shows Banking From The Phone
TL;DR: Irish bank AIB and TBWA Ireland launched 'Built For Life' with films shot from the perspective of customers' phones. Notifications, transfers and payments carry everyday stories forward, placing banking inside small decisions rather than treating the app as a standalone feature list. The campaign supports Everyday Banking within AIB's existing 'For the life you're after' brand platform and positioning. Read more →
TENA Links Blocks To Community Support
TL;DR: Incontinence-care brand TENA has partnered with the Philadelphia 76ers on 'Blocking the Stigma,' connecting basketball with conversations about men's bladder health. The program combines arena visibility, social and digital content, and community product donations tied to blocked shots. By bringing the subject into a familiar fan environment, the partnership aims to make an often uncomfortable conversation easier to start. Read more →
Blue Diamond Lets Hough Choreograph
TL;DR: Blue Diamond Almondmilk enlisted Julianne Hough for two ads inspired by 'Flashdance' and 'Risky Business,' turning recognizable dance scenes into product storytelling. The brand says Hough helped shape the work from concept through the finished films and created the choreography herself. Distributed through paid media and brand social channels, the campaign uses her creative expertise alongside her celebrity recognition. Read more →
Chicago Film Fest Shows Shared Emotion
TL;DR: The Chicago International Film Festival and Ogilvy launched 'Cinema in Real Life' around the emotions people experience together at the movies. Photographer Sandro Miller captured real audience reactions for posters and outdoor advertising, while Helen Mirren narrated the trailer. Instead of simply listing films, the campaign emphasizes the shared experience that distinguishes a cinema visit from watching alone at home. Read more →
Irish Reserves Reframe Spare Time
TL;DR: Ireland's Reserve Defence Forces and The Public House turned everyday small talk into recruitment creative, contrasting phrases such as a 'quiet weekend' with reservists' experiences. Real members appear in the films and imagery, giving the work personal credibility. Running across television, video, outdoor, social, radio and press, the campaign presents part-time service as a different way to spend free time. Read more →
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