🎯 Instacart Gives AI Famous Faces
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Instacart Gives AI Famous Faces
TL;DR: Instacart is using Shrek, Scooby-Doo and other familiar screen characters to introduce Clementine, its new AI shopping assistant. In four ads, viewers take meal inspiration from entertainment, then ask Clementine to generate recipes and fill their carts. The campaign spans television, streaming, YouTube, audio, social and Instacart, with Hormel and Hillshire products appearing in the creative. Read more →
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Sam's Club Predicts Buyers
TL;DR: Sam's Club Connect has launched Predictive Precision Targeting, using membership data and more than 400 intent signals to identify shoppers likely to buy next. Its expanded Omni-Impact system connects media exposure with incremental sales and long-term value. In a P&G Cascade test, the targeting delivered 2.3 times greater marketing effectiveness and 94% accuracy on 12-month purchase predictions. Read more →
NAR Automates Homebuyer Ads
TL;DR: The National Association of Realtors won Meta's 2026 award for Best Use of Automation after using Advantage+ audience technology to reach prospective first-time homebuyers. The campaign generated more landing-page visits while spending 25% less, according to NAR. Meta selected the work from more than 400 agency and advertiser submissions across North America and Latin America. Read more →
Sony Builds Sponsorship Into Play
TL;DR: Sony's new Family Full House game show, hosted by Rohit Sharma, secured eight sponsors before its September 19 premiere. Skoda, PhonePe and Google Search AI Mode joined as co-presenting partners, with Google woven into on-screen curiosity moments. Additional sponsors receive integrations through games, conversations and family participation rather than relying only on conventional logo visibility. Read more →
Estee Lauder Makes Beauty Family
TL;DR: Estee Lauder India has brought Suniel, Athiya and Ahan Shetty together on screen for the first time in Together Is Where Beauty Begins. The festive campaign follows their conversations, jokes and beauty rituals while preparing for a family gathering. Products including Advanced Night Repair, Double Wear Foundation and Pure Color lipstick appear within the shared routine. Read more →
Mercedes Drives Its Anniversary
TL;DR: Mercedes-Benz is bringing its 140th-anniversary world drive back through Europe after three new S-Class sedans crossed six continents and more than 50,000 kilometers. The cars are visiting 140 locations before returning to Stuttgart in October. Fans can follow the final route through Turkey, Greece, Hungary, the Baltics, Scandinavia and Britain across Mercedes' community and social channels. Read more →
Expressway Sells The Destination
TL;DR: Bus Eireann's Expressway has launched Just an Expressway Away, replacing vehicle-led advertising with photographs of destinations available across nine coach routes. Its outdoor placements are tailored by location, so each town or city only sees places reachable directly from that stop. The campaign turns route data into locally relevant travel inspiration instead of presenting one national message everywhere. Read more →
Kingsbridge Explains Insurance Access
TL;DR: Kingsbridge Private Healthcare has launched its first national Republic of Ireland campaign aimed specifically at people with private medical insurance. Some Things Are Worth Talking About explains that existing cover may provide access to consultations in Belfast, Newry or Derry, sometimes within two weeks. The message runs across television, video, radio, outdoor, press, social and digital. Read more →
Culture Night Unifies Its Channels
TL;DR: Ireland's Arts Council has appointed Legacy Communications to run Culture Night marketing for three years, covering advertising, content, paid and organic social, and public relations. Legacy is extending the established One Night for All platform across television, radio, Meta, TikTok and LinkedIn, adapting formats for each channel while keeping one campaign identity and ambassador program. Read more →
Visa Extends Fashion Week
TL;DR: Visa opened its Ireland Fashion Week sponsorship with a projection on Dublin's Convention Centre, then extended the campaign into everyday city movement. From September 21 through October 18, the brand will appear across 52 JCDecaux panels, major train-station screens and a prominent retail display. The schedule builds visibility before, during and after the October fashion event. Read more →
RTE Prices Its Biggest Night
TL;DR: RTE is selling standalone 30-second spots during the 2026 Late Late Toy Show for EUR55,000, with preferred break positioning raising the price to EUR71,500. Nine premium television and streaming packages are already valued at EUR820,000, while giveaway sponsorships could push revenue above EUR1 million. Last year's broadcast reached 1.7 million viewers and 36 million social video views. Read more →
Spikes Asia Becomes LIONS Asia
TL;DR: Spikes Asia is becoming LIONS Asia after nearly four decades, expanding the regional awards brand into a year-round creative marketing platform. The first LIONS Asia Festival and Asia Lions Awards will take place in Singapore in September 2027. The new platform connects APAC marketers with LIONS, WARC, Effie and Contagious intelligence while moving the festival back from March to September. Read more →
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