🎯 Instacart Maps Every Grocery Shelf
Hi, Marketers!
The industry spent decades building dashboards. The dashboards are starting to reach for the controls.
Instacart Maps Every Grocery Shelf
TL;DR: Instacart is turning data from roughly 600,000 shoppers, Caper Carts and computer vision into a live digital map of grocery shelves. Retailers can identify stock gaps and test merchandising changes, while CPG brands can estimate lost sales, track substitutions and compare availability. The system converts more than 10 million daily data points into store-level action. Read more →
TOGETHER WITH OPAL ZERO
More agents. More access requests. Who decides?
As AI agents multiply, so do the decisions about what they can access. Humans can’t review every request, and standing access can leave permissions in place long after they’re needed.
Opal Zero brings access decisions to agent speed. Paladin, Opal’s AI-powered access evaluation engine, evaluates requests against policy and context, automating routine approvals and escalating sensitive requests to humans. Permissions are scoped, time-bound, and enforced through the gateway you already run.
Developed with design partners Databricks, Faire, Elastic, and Superhuman.
Quartile Brings ChatGPT Ads Into Retail
TL;DR: Quartile has become a technology partner for ChatGPT Ads, allowing participating retail advertisers to manage the new channel through tools and workflows they already use. The integration brings conversational product discovery into broader media strategies, combining Quartile's automation and commerce expertise with ads that appear separately from ChatGPT responses and are clearly labeled for users. Read more →
Haus Turns MMM Into Decisions
TL;DR: Haus has integrated its Architect AI agent with Causal MMM, moving marketing measurement beyond reports toward specific recommendations for where budgets should go next. The system explains its evidence, assigns confidence to each action and evaluates results afterward. Haus says pilot customers achieved a 10.5% pooled lift from its budget recommendations, though the figure is company-reported. Read more →
Adform Opens Advertising To AI Agents
TL;DR: Adform is demonstrating an MCP server that lets advertisers connect their preferred AI tools directly to more than 800 capabilities inside Adform FLOW. Unveiled at DMEXCO, the setup is designed to reduce manual campaign work across creative, media and optimization. It moves agentic advertising from a closed platform feature toward an interface outside AI systems can operate. Read more →
People Like Us Challenges AI Rejections
TL;DR: People Like Us launched Reject the Rejections after research found automated hiring is disproportionately affecting ethnic minority applicants. A two-click tool helps rejected candidates ask whether automation shaped the decision and request human review. The campaign also urges employers to disclose screening systems and audit them for bias, turning opaque rejection emails into a demand for accountability. Read more →
Noise Pays Creators Per View
TL;DR: Creator platform Noise raised $5.5 million to expand a marketplace where people earn from branded videos according to views rather than follower counts or fixed sponsorship fees. Brands supply a brief and budget, while Noise coordinates creators, publishing and payments across major social platforms. The company says its network has already grown to 1.5 million creators. Read more →
Brad Pitt Faces Sixteen Coffee Critics
TL;DR: De'Longhi's latest global campaign places Brad Pitt in a home shared with 16 opinionated dogs, all standing between him and a quiet morning coffee. Directed by Spike Jonze for LOLA Madrid, the film turns product ritual into domestic comedy. The campaign will run globally across broadcast, digital and social while promoting De'Longhi's hot-and-cold Duo range. Read more →
Woodford Reserve Tailors Hosting
TL;DR: Woodford Reserve and Australian fashion label COMMAS created the Host Tux, a limited-edition garment combining the structure of formalwear with the comfort of luxury loungewear. Developed with agency We Are Different, the collaboration responds to younger consumers entertaining at home. Media, creators and tastemakers will introduce the piece through a hosted dinner and cocktail content. Read more →
Brown Brothers Stops Saving Joy
TL;DR: Brown Brothers is extending its Proseccoyeah! platform with Wear the Damn Dress, a campaign encouraging women to stop saving clothes, flowers, good glasses and sparkling wine for special occasions. Created by TABOO, the work uses candid imagery and direct headlines to move Prosecco beyond formal celebrations and into spontaneous, everyday moments across television, outdoor, digital and retail. Read more →
Red Tape Breaks Hepatitis B Myths
TL;DR: Burnet Institute and Hepatitis B Voices Australia launched You Can't Get Hep B Here to challenge myths in Chinese and Vietnamese Australian communities. Enigma wrapped familiar objects and a public dining installation in red warning tape, reversing the language of danger to show that hugging, holding hands and sharing food do not transmit the virus. Read more →
Subway Gives Cravings Inner Voices
TL;DR: Subway introduced Feed Your SUBconscious, a new brand platform starring Will Arnett as five characters representing the inner voice behind everyday food decisions. The campaign contrasts Subway with greasy fast food, expensive bowls and disappointing meals, positioning the chain as a satisfying better-value choice. It will run across television, streaming audio, digital, social and restaurants. Read more →
Wayfair Delivers Through Football
TL;DR: Wayfair launched Wayfair Delivers with quarterback Matthew Stafford, his wife Kelly and their four daughters, using family chaos to connect furniture with everyday life at home. The retailer is also increasing its advertising investment around football fivefold, spanning game broadcasts, pregame programming and branded content as it builds a longer-term platform around trust, value and delivery. Read more →
Campari Recruits The Bitter Nine
TL;DR: Campari is marking Negroni Week by assembling the Bitter Nine, a group of creative personalities led by actor and host Alan Cumming. The campaign revives a 1970s Campari advertisement claiming only nine people in 10,000 appreciate bitterness, turning the drink's divisive taste into a memorable badge of individuality across events, social content and cocktail culture. Read more →
Domino's Drives New York Through Sydney
TL;DR: Domino's is promoting the return of its 16-inch New Yorker range with a yellow New York-style taxi touring Sydney and a public block party created with Coca-Cola and Foot Locker. The activation extends its Behold the Fold advertising beyond screens, translating the product's oversized New York identity into street-level food, live music, sneakers and giveaways. Read more →
Skull Island's Rocking Prawn Pays Off
TL;DR: Skull Island Prawns turned a guitar-shredding animated prawn into a distinctive brand character, earning more than two million organic Instagram views and 30,000 YouTube plays. Bonfire says the campaign helped lift sales 12% year over year and doubled event sales. The deliberately absurd seafood ad used Australian animation and original heavy-metal music, without AI-generated imagery. Read more →
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