🎯 Oil Changes Become Horror Tickets
Hi, Marketers!
An oil change shop made a horror movie you can only watch while getting an oil change. The real plot twist? Making car maintenance entertaining.
Oil Changes Become Horror Tickets
TL;DR: Great Canadian Oil Change turned a neglected maintenance reminder into The Sludge, a two-minute horror film about what grows beneath the hood when a driver keeps postponing service. During October, customers at participating locations can watch it on their phones while their cars are being serviced. The film is unavailable publicly, making the service bay its exclusive theater. Read more →
Samsung Ads Frames The Big Picture
TL;DR: Samsung Ads used its first Australian NewFront to introduce The Big Picture, a positioning built around helping advertisers navigate fragmented television viewing. It also unveiled Samsung Television Network, a channel within Samsung TV Plus. In research conducted with Kantar across 15 campaigns, Samsung reported lifts in consideration and brand favorability for its TV home-screen ads. Read more →
Microsoft Keeps Creators In Motion
TL;DR: Microsoft and Droga5 launched a Windows campaign following coders, gamers and artists whose ideas keep growing. In the lead film, the camera circles each creator and returns to find the work further along. The holiday campaign promotes laptops powered by Nvidia RTX Spark, showing demanding creative tasks and local AI rather than simply listing hardware specifications. Read more →
Navy Federal Confronts Buying Doubt
TL;DR: Navy Federal Credit Union has made That Voice, a social campaign about the doubts that can keep people from buying a home. Real couples and families appear alongside actors, turning toward the camera to answer an internal monologue about affordability and timing. Shot in Pittsburgh over two days, the films introduce Navy Federal's Homebuyers Choice mortgage program. Read more →
Adore Beauty Embraces Obsession
TL;DR: Australian beauty retailer Adore Beauty launched Obsessed, a new brand platform created with Fabric as it expands from ecommerce into physical stores. Hyperbolic stills and films celebrate the pleasure of beauty routines while acknowledging that shoppers face too many choices and conflicting claims. The retailer positions its product curation and expert guidance as a way through that confusion. Read more →
Medibank Gives Overwhelm A Name
TL;DR: Medibank launched Untangle, a national campaign that gives Australians a simple image for mental overwhelm: feeling tangled. Developed with Colenso BBDO, the long-term platform presents mental fitness through small, everyday actions rather than clinical language. It runs across television, outdoor, social and content partnerships, alongside the insurer's five-year commitment to invest $100 million in mental health initiatives. Read more →
Motherhood Gets A 33% Discount
TL;DR: UK advocacy group Pregnant Then Screwed put giant neon 33% OFF labels over portraits of mothers to make the pension gap visible. Its Thanks for your service* campaign borrows the language of retail discounts to show how childcare-related career breaks can reduce retirement savings over decades. The portraits appear across outdoor, print, social and street placements. Read more →
Flo Health Revisits Medical Dismissal
TL;DR: Flo Health is placing newspaper-style headlines around New York to trace centuries of women having health symptoms dismissed, from ancient ideas about the womb to modern menopause concerns. Its Make Dismissal History campaign also features a historian and an OB-GYN on social media. Flo is offering one month of premium perimenopause tools alongside the awareness push. Read more →
Saks Gives Holiday Shoppers The Lead
TL;DR: Saks Fifth Avenue launched Main Character Energy, a holiday campaign following friends as they discover surprises throughout its Manhattan flagship store. Directed and photographed by Nadine Ijewere, the work leads into November's New York-themed windows and light show. It is Saks' first holiday season under Exemplar Luxury Group, formed after the retailer emerged from bankruptcy. Read more →
Lexus Turns Notifications Into Music
TL;DR: Lexus debuted The Power of Connection, a five-film campaign for its forthcoming three-row electric SUV. In one spot, passengers absorbed in their phones hear notification sounds fall into the rhythm of an MGMT song, creating a shared moment. Other films focus on familiar ways Black and Hispanic friends and families connect, across a wider television, digital and experiential rollout. Read more →
Fireball Hides Whisky In Romantasy
TL;DR: Fireball has disguised two miniature bottles of its Torch'd Vanilla whisky inside a limited-edition romance-fantasy book-shaped case called the Vanilla Smut Stash. Actor Antonio Cipriano is promoting it on TikTok and Instagram, while romance bookstore The Ripped Bodice will host after-hours events in Los Angeles and Brooklyn. The launch borrows BookTok's literary culture to introduce the flavor. Read more →
Nike Makes Haaland A Toy Ad
TL;DR: Nike Football introduced its latest boot with Erling Haaland in a film styled like a 1990s children's toy commercial. Made with Ultra London and production company Presence, the spot pairs rapid retro visuals with young fan Remi the Kid. Presence says the film drew more than 3.7 million online views in its first 24 hours. Read more →
Corona Cero Adds A Seventh Can
TL;DR: Corona Cero has replaced the familiar six-pack with a limited-edition seven-pack, matching one alcohol-free beer to every day of the week. Created with Wieden+Kennedy Amsterdam and Citizen Relations Canada, the new product is available exclusively through DoorDash's DashMart while supplies last. Digital ads and Toronto outdoor placements carry the invitation to unwind beyond the weekend. Read more →
Heinz Treats Soup Like Fashion
TL;DR: Heinz Canada introduced six ready-to-eat soups in portable bags with a campaign modeled on a luxury fashion drop. Working with Rethink, the brand presents the new range as a fall and winter collection rather than a conventional grocery launch. The campaign accompanies a nationwide rollout, taking Heinz beyond its familiar condiment and existing canned-soup products. Read more →
Aviva Builds Menopause Monopoly
TL;DR: Aviva and Hasbro reworked Monopoly around the physical, emotional and financial experiences of menopause. Spaces such as Missed Promotion and Financial Worries anchor a custom board, created for campaign content rather than retail sale. Channel 4 commissioned a Games Night episode around it, while Aviva launched a guidance hub and will run the campaign across video and social channels. Read more →
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