Jan 6, 2026 3 min read Daily Rundown

🎯 Reddit Beats TikTok

Plus: Sales Without Sellers, Zoom Runs On Habit

Hi, Marketers!

Distribution is no longer about novelty, but about where attention settles and stays.

REDDIT

Reddit Quietly Replaces Feeds as the UK’s Discovery Engine

👀 What’s happening: Reddit just passed TikTok to become the UK’s fourth largest social platform. This was not a viral moment. It came from search. Google now ranks forum answers higher, and Gen Z is actively choosing human threads over polished feeds. That combination quietly rewired discovery and daily habit.

📈 Growth impact: This quietly breaks familiar mechanics. Discovery is moving outside feeds and outside owned pages. Traffic shows up in communities that do not scale on demand and do not follow brand rules. Attribution thins out. Paid reach looks louder but less durable. The compounding layer is unpaid, contextual, and hard to steer once it forms.

🎯 Key takeaway: Attention is settling where answers feel human, not optimized. Expect more demand to form before anyone lands on a site. Control shifts from campaigns to participation. The upside is durable trust. The risk is being discussed without a seat at the table.

TOGETHER WITH MUSEMAIL

Create Stunning Emails with AI

You don’t need another “fine” email. You need one that actually looks stunning. MuseMail uses AI to turn rough intent into emails people notice. Sharp copy. Clean structure. Polished HTML. You give it context. It gives you something that looks deliberate, even if you barely tried.

Stop Sending Boring 👉

AGENTS

The Godfather of SaaS Turned Sales Into Software

👀 What’s happening: Jason Lemkin, often called the Godfather of SaaS, quietly replaced most of SaaStr’s sales team with twenty AI agents. This followed senior rep churn, not a roadmap experiment. Within weeks, human SDR and AE roles were removed and rebuilt as agents trained on top performers.

📈 Growth impact: The outcome was not explosive growth. Lemkin said productivity was roughly equal to humans. The difference was stability and scale. Sales capacity stopped being tied to hiring cycles. Messaging, qualification, and follow up became repeatable systems. Budgets shifted from headcount to tooling and data. Funnel coverage expanded without adding people.

🎯 Key takeaway: Sales just moved from talent management to agent systems design. Expect flatter orgs, faster scaling, and thinner differentiation. The opportunity is leverage and cost control. The risk is mistaking repeatability for the only advantage while everyone runs the same playbook.

ZOOM

Zoom’s Next Growth Phase Is Habit, Not Features

👀 What’s happening: Fifteen years after launch, Zoom is reframing its future around user habit. New CMO Kim Storin’s early customer interviews surfaced something deeper than feature preference. People identify as Zoom users without doubt and adoption still spreads bottom up through comfort, reliability, and cultural familiarity, not formal enterprise rollout.

📈 Growth impact: This changes how growth actually compounds. Brand pull now lowers acquisition friction, but only if retention and expansion stay tight. Feature launches alone do less work. Marketing shifts toward lifecycle proof, multi product adoption, and usage depth. Attribution weakens as demand comes from habit, not campaigns. Expansion revenue becomes the real signal.

🎯 Key takeaway: When your product is taken for granted, growth becomes about stewardship, not persuasion. The upside is durable demand capture through embedded behavior. The risk is failing to clearly reframe the platform story as scope expands and attention fragments.

TOGETHER WITH US

AI Secret Media Group is the world’s #1 AI & Tech Newsletter Group, reaching over 2 million leaders across the global innovation ecosystem, from OpenAI, Anthropic, Google, and Microsoft to top AI labs, VCs, and fast-growing startups.

We operate the industry’s most influential portfolio of newsletters, each shaping a different frontier of the AI & Tech revolution:

Be Smarter in 5 Minutes