Ben

Ben

Aug
28
🎯 Starbucks Makes Basic Seasonal

🎯 Starbucks Makes Basic Seasonal

Plus: Dr Pepper personalizes Fansville, X revives lead forms.
6 min read
Aug
27
🎯 OpenAI Tests Negative Targeting

🎯 OpenAI Tests Negative Targeting

Plus: Trade Desk Builds Agent Router, United Streams Fantasy Midair
6 min read
Aug
26
🎯 Wendy's Imports McDonald's Playbook

🎯 Wendy's Imports McDonald's Playbook

Plus: Pizza Hut Becomes Hut, X Rewards Original Creators
6 min read
Aug
25
🎯 Fanta Builds Halloween Universe

🎯 Fanta Builds Halloween Universe

Plus: Microdrama Ads Keep Surging, Marketers Chase Fandoms
6 min read
Aug
24
🎯 AliExpress Tracking Raises Alarm

🎯 AliExpress Tracking Raises Alarm

Plus: Apple Pulls App Store Ads, AI Search Misses Bali
6 min read
Aug
21
🎯 Liquid Death Mocks Data Centers

🎯 Liquid Death Mocks Data Centers

Plus: Facebook Wins Auto Reviews, Divine Bans AI Videos
6 min read
Aug
20
🎯 OpenAI Ads Enter Europe

🎯 OpenAI Ads Enter Europe

Plus: Microsoft Rolls Out AI Max, YouTube Shorts Chases Social Budgets
6 min read
Aug
19
🎯 ANA Standardizes Retail Media

🎯 ANA Standardizes Retail Media

Plus: TV Measurement Resets Again, ChatGPT Fan-Out Gets Pickier
6 min read
Aug
18
🎯 Inbox Becomes Search Inventory

🎯 Inbox Becomes Search Inventory

Plus: Creators Optimize For AI Discovery, Open MMM Gets Agentic
6 min read
Aug
17
🎯 Apple Maps Opens Ads

🎯 Apple Maps Opens Ads

Plus: ChatGPT Books Yelp Tables, WPP Rebate Fight Escalates
5 min read