🎯 Canva Makes Its Name A Verb
Hi, Marketers!
Canva is a verb now. So is ghosting. At least one of them comes with an undo button.
Canva Makes Its Name A Verb
TL;DR: Canva is turning its name into a verb with a North American campaign showing everyday people editing photos, creating cafe promotions and redesigning prom invitations. Developed with Goodby Silverstein & Partners, the work replaces its longstanding design question with ‘What Will You Canva Today?’ across television, outdoor, radio and social, celebrating personal ownership in an increasingly AI-generated world. Read more →
The Iconic Turns Deals Into News
TL;DR: The Iconic is recasting Black Friday as a shoppable newsroom, with Two Broke Chicks hosting weekly YouTube shows from its Sydney office. The creators will tap buying and sales teams for deal forecasts, shopping tips and product recommendations throughout November. A dedicated hub collects episodes, curated products and cheat sheets, with the first show arriving November 6. Read more →
Instagram Pays To Seed Longer Videos
TL;DR: Instagram is offering selected creators substantial payments to populate Features, its new long-form video experiment, according to Business Insider reporting cited by Social Media Today. Deals reportedly range from $50,000 to $500,000. Meta confirmed it is directly funding some content but did not verify those amounts, leaving the effort distinct from an established, broadly available advertising revenue-sharing program. Read more →
X Pays For A Posting Habit
TL;DR: X is testing Video Kickstart, an invitation-only bonus program rewarding creators who post 15 qualifying videos on 15 different days during roughly monthly periods. Clips must be original, vertical and under three minutes, although creators can reuse their own work from other platforms. Participants also receive accelerated entry into Original Content Rewards, linking posting incentives with another earning opportunity. Read more →
Hydralyte Reveals The Horror Behind Hydration
TL;DR: Hydralyte has revealed itself behind The Dryness, a horror campaign that initially concealed its branding across trailers, outdoor posters, music and creator collaborations. A Halloween event connected the mystery to product sampling and its new electrolyte powder sticks. Created with FbF, the reveal introduces a broader ‘Here For It’ platform aimed at younger Australians and their everyday hydration occasions. Read more →
Tesco Delivers An Unexpected Reunion
TL;DR: Tesco's Christmas film turns a grocery delivery mistake into an unexpected reunion between old friends. Roisin Conaty plays a driver whose customer, played by Anna Maxwell Martin, sends an order to her former address. Their awkward encounter becomes a shared journey when a car breaks down, giving BBH London's three-minute story a practical role for the supermarket's delivery service. Read more →
Woolworths Sings Its Customers’ Christmas
TL;DR: Woolworths asked Australian and New Zealand customers what tastes like Christmas, then turned their food traditions into a festive campaign and rewritten Christmas carol. Winning dishes feature in the advertising, while a Spotify partnership adds personalised playlists and cooking profiles based on listening habits. The work launches the supermarket's first major trans-Tasman campaign with new creative partner Droga5 ANZ. Read more →
JCPenney Shows The Savings Receipt
TL;DR: JCPenney is putting real shoppers and tangible savings at the centre of its holiday campaign with Mischief. One ad features a barber who bought three party outfits for $168. Weekly deal cheat sheets and in-store activations extend the message beyond television, online video, audio and paid social, helping customers navigate promotions as the retailer tackles widespread deal fatigue. Read more →
Chopstix Borrows Its Rivals’ Names
TL;DR: Chopstix's new online film recruits ordinary people whose names recall rival lunch brands, including two Greggs, Fay McDonald and Mark S. and Spencer. Created by DUDE London, it challenges routine lunchtime choices through playful comparisons and real names. The video launched October 30, extending an outdoor campaign that began October 19 rather than marking an entirely new campaign debut. Read more →
Taxibox Makes Tram Doors Demonstrate Storage
TL;DR: Taxibox has wrapped Sydney light rail carriages to turn opening doors into a moving demonstration of its mobile storage service. The yellow-and-black takeover runs for three months through peak moving season, while a social film follows a couple trying to relocate by public transport. The campaign makes the medium itself illustrate the brand's promise to bring storage to customers. Read more →
New Balance Takes Run Clubs Offline
TL;DR: New Balance and KIC are bringing 250 runners together for a Melbourne clubhouse on November 7, extending their Run Together community beyond digital challenges. Guests can test Ellipse shoes on three- or five-kilometre runs, sample hydration products and meet other runners through matching keychain charms. The one-day experience connects product trials, fitness creators and new friendships in one setting. Read more →
Politix Matches Moustaches With A Cause
TL;DR: Politix has cast Rob Mills as Monsieur Mo, a theatrical matchmaker pairing moustaches with jackets for Movember. The campaign launched November 1 across stores, digital, social and outdoor, with A$10 from every jacket sold going to the charity. The character gives the Australian menswear brand's ninth year of support a playful fashion hook alongside a clear purchase-linked fundraising mechanism. Read more →
Budget Direct Derails Rising Insurance Costs
TL;DR: Budget Direct is dramatising rising insurance costs as a runaway train, sending Sarge and his team to rescue a stressed commuter. The new campaign brings car, home, travel, motorcycle and pet insurance together for the first time. A 60-second film anchors shorter category executions across television, streaming, cinema, outdoor, radio and social, promoting online discounts under ‘Insurance Solved’. Read more →
VIOOH Opens More American Billboards
TL;DR: VIOOH is adding programmatic access to more than 460 Adams Outdoor digital billboards across 14 American states. The partnership covers highways, commuter corridors and regional markets throughout the Southeast, Midwest and Northeast. Buyers can activate the inventory through VIOOH's supply-side platform, expanding access to established outdoor locations while simplifying campaign buying across multiple markets through a single programmatic route. Read more →
Find:Seek Turns Searches Into Content Plans
TL;DR: REALMS and SEEN have launched Find:Seek to help brands turn social search behaviour into practical content and channel plans. The service identifies priority customer questions, checks brand and competitor visibility, and recommends what to create and which voices to work with. A live dashboard tracks progress, with initial clients already onboard but no independently verified performance results yet disclosed. Read more →
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