🎯 Svedka Puts Fans In Charge
Hi, Marketers!
Somewhere aboard the International Space Station, an astronaut is being asked to photograph a giant mustache. Humanity has peaked.
Svedka Puts Fans In Charge
TL;DR: Svedka is offering $500,000 for a 15-second Super Bowl ad featuring its Vodka Water cocktail in a clear can. The contest follows criticism of the brand’s AI-made debut at this year’s game. Entrants can still use AI, and Andy Cohen, who interviewed the brand’s robot mascot for the launch, will help judge submissions after the December 1 deadline. Read more →
Meta Gives Creators A Shot List
TL;DR: Meta is expanding its AI assistant for Facebook and Instagram creators with alerts about content opportunities and more practical production help. Creators can turn an idea into a storyboard and shot list or upload a draft for feedback before publishing. The assistant can also surface useful questions in the comments and draft replies in the creator’s own voice. Read more →
Movember Asks Space For A Photo
TL;DR: Movember built a 180-meter red mustache into the landscape near Broken Hill, Australia, and asked the International Space Station crew to photograph it from orbit. The group brought in comedian Luke McGregor and local swimmer Brendan Cullen to help finish the installation, using an unusually large version of its familiar symbol to start conversations about men’s health. Read more →
Publicis Brings LiveRamp Into Its Stack
TL;DR: Publicis completed its acquisition of LiveRamp and is pairing the company’s data collaboration platform with Epsilon’s identity tools. Publicis says clients can use the combined system to enrich their own data, run campaigns across media, personalize content and measure results inside their own environments. Those same data workflows can also feed the AI agents clients use for marketing. Read more →
Virgin Hands Customers The Camera
TL;DR: Virgin Experience Days gave 50 loyalty members, along with staff and charity partners, a simple brief for its Christmas campaign. They filmed their experiences on their phones as the day unfolded. The brand worked with Perspective Pictures to edit hundreds of submissions, using the laughter and mishaps to show what happens after someone opens an experience gift. Read more →
Levi’s Makes Knitwear A Claymation Star
TL;DR: Levi’s cast a hairy yeti named Gus in a handmade stop-motion Christmas film that puts its winter sweaters at the center of the story. Artisans recreated the outfits in miniature, and the production took four hours of filming for each second of animation. Select Levi’s Tailor Shops will carry the idea into stores with fuzzy customization options. Read more →
TikTok Opens Tennis To Creators
TL;DR: TikTok and the WTA expanded their partnership with tournament content hubs and an exclusive livestream of the WTA Finals draw ceremony. A new WTA Creator Club will give digital creators access to tournaments around the world, so they can make their own coverage of life on the professional tour and take fans behind the scenes between matches. Read more →
Voodoo Ranger Gives Away VPNs
TL;DR: Voodoo Ranger launched a tongue-in-cheek Freedom Initiative in Australia to promote its canned vodka drinks. Its first move gives Australians a chance to win one of hundreds of yearlong VPN subscriptions. Satirical outlet The Betoota Advocate broke the news, with a campaign film and creator posts picking up the joke about everyday rules getting in the way of fun. Read more →
Employment Hero Makes Hiring An Earworm
TL;DR: Employment Hero turned a hiring pitch into an eighties music video, with windblown candidates lip-syncing a Richard Marx ballad while small business owners try to fill vacancies. The campaign runs in Australia, New Zealand and Canada and shows employers how to find verified job seekers inside the same platform they already use for day-to-day HR and payroll. Read more →
London Youth Turns Memories Into Donations
TL;DR: London Youth asked Bridgerton actor Martins Imhangbe, who benefited from a youth club himself, to deliver a spoken-word appeal inside a working London club. The campaign asks viewers to remember who helped them when they were growing up. It aims to raise £50,000 during Youth Work Week, with the Rathbones Group Foundation matching eligible donations up to £35,000. Read more →
Reddit Ads Grow As Referrals Slide
TL;DR: Reddit’s third-quarter ad revenue grew 54% from a year earlier, while daily active users were flat compared with the previous quarter and search referrals fell. Chief Operating Officer Jen Wong said ad clicks rose more than 50% and conversions more than tripled year over year. The company also reported growth in advertiser spending and new advertiser acquisition. Read more →
Express Casts A Reality TV Family
TL;DR: Express recruited Lisa Rinna, Harry Hamlin, their daughter Delilah Belle Hamlin and her boyfriend Mick Maio for a holiday campaign built around family traditions. Chief Marketing Officer Joe Berean says organic engagement from the retailer’s spring campaign helped shape the approach. The new campaign pairs the production of a traditional holiday ad with creative designed for social feeds. Read more →
Sunshine Plaza Targets The Itinerary
TL;DR: Sunshine Plaza launched its first campaign specifically for travelers outside its local market, aiming to win a spot in trips people are already planning to Australia’s Sunshine Coast. A short film follows a family from the beach to the center’s shops and restaurants, while airport and outdoor placements reach visitors as they decide what to do after arriving. Read more →
Aldi Sends Shoppers Looking For Cauli
TL;DR: Aldi UK opened its Christmas campaign with a ten-second teaser about Cauli Dog going missing. Kevin the Carrot and his daughter put up lost posters before the clip cuts away, leaving the pet’s whereabouts unresolved. Aldi is building anticipation around a character viewers first met in last year’s Christmas campaign, when Cauli Dog carried the ring for Kevin’s proposal. Read more →
Thatchers Gives Aardman The Farm
TL;DR: Thatchers Cider hired Aardman to make its first Christmas television ad, turning the brand’s Somerset farm into a snowy miniature. The film mixes stop-motion puppets and CGI, and the miniature coat for cider maker Martin Thatcher took a week to make. It gives the existing Tasting Time campaign a festive installment and anchors the brand’s largest holiday media investment. Read more →
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