Aug 5, 2026 6 min read

🎯 ChatGPT Ads Measure Apps

Plus: Big Tech Keeps Ad Gravity, DHL Finds Delivery Gap

Hi, Marketers!

AI can now make the ad, label it, track it, and still lose the customer at delivery.

ChatGPT Ads Measure Apps

TL;DR: OpenAI integrated AppsFlyer with ChatGPT ads so brands can track installs, in-app purchases, and subscriptions after users see prompts. Grubhub and more than 40 brands have tested the setup for four weeks, giving AI ads a clearer mobile attribution layer and answering a practical question advertisers keep asking: what happened after the click or app open? Read more ->

Teads Quantifies Google Loss

TL;DR: Teads sued Google and Alphabet in New York, claiming rival exchanges lost 6.88 trillion impressions from 2017 to 2023 because Google Ads did not bid into them like DV360. The case turns ad tech antitrust into a measurable media buying problem: how much open-web supply never reached competing exchanges or publisher auctions at all for advertisers? Read more ->

Google Labels AI Creatives

TL;DR: Google added a synthetic content attestation field across Campaign Manager 360 and Display & Video 360 APIs, giving advertisers a formal way to label AI-created or edited ads. PPC Land notes the field is effectively one-way once set, making AI disclosure a workflow control issue for agencies running automated creative pipelines across regulated markets and regions. Read more ->

Big Tech Keeps Ad Gravity

TL;DR: Digiday's Q2 ad tech briefing shows Meta and Amazon growing ad revenue quickly while Google remains the largest advertising engine. The numbers explain why marketers still concentrate spend with Big Tech, even as Wall Street questions the massive AI capital expenses required to defend those platforms and keep their ad machines expanding across channels this year. Read more ->

TikTok Extends AI Video

TL;DR: TikTok integrated ByteDance's Dreamina Seedance 2.5 model, giving advertisers a way to generate higher-quality AI video clips up to 30 seconds long. The update makes TikTok's creative stack more self-contained, letting brands produce platform-native assets without leaving the app's own ad and content environment as short-form production gets faster for lean marketing teams and agencies. Read more ->

AMC Revives Cinema Reach

TL;DR: AMC said 10.2 million people visited its U.S. theaters and international ODEON cinemas during the five-day Spider-Man opening window, producing record total revenue. For cinema advertising, the weekend shows blockbuster releases can still concentrate offline attention at scale, especially when premium formats and food revenue lift the whole theatrical occasion for brands and studios buying screens. Read more ->

TL;DR: Track Star, a music interview franchise run by 16 people, has attracted high-profile guests and a seven-figure investment from former Rolling Stone CEO Gus Wenner. Adweek frames it as a new media company shape: creator-led, culturally influential, and small enough to scale faster than legacy publishing brands built around heavier infrastructure and slower distribution models. Read more ->

Domino's Pays Beta Testers

TL;DR: Domino's relaunched its digital ordering experience and is giving customers $5 off a future order for trying the new website or app. The campaign turns product testing into a promotional moment, using real orders to generate feedback while keeping the brand's digital channel active through TV, social, and online video during August across markets nationwide. Read more ->

Express Reboots Y2K Confidence

TL;DR: Express launched a fall campaign with Tinashe and NFL player Tee Higgins, building around the lyric 'Too Easy to Look This Good.' The retailer is using music, fashion, and Y2K nostalgia to extend its Dress to Express platform, bringing an older mall brand back into a more social, confidence-led style conversation this season online for younger shoppers. Read more ->

Goldfish Updates Parent Nostalgia

TL;DR: Goldfish refreshed its nearly 30-year-old 'The Snack That Smiles Back' platform with Mischief @ No Fixed Address, mixing familiar characters with better-for-you claims. The campaign aims at parents who remember the brand while addressing modern concerns about ingredients, artificial flavors, and processed food during back-to-school shopping and family snack planning this year in grocery stores. Read more ->

Jazzercise Hires Nostalgia Help

TL;DR: Jazzercise named Atlanta indie agency Super Nice as creative agency of record as the 57-year-old fitness brand looks for a younger audience. The assignment is a clean nostalgia case: keep the name recognition and dance-fitness heritage, but rebuild relevance in a market crowded by Peloton, Zumba, Equinox, and influencers chasing attention across platforms today and offline. Read more ->

DHL Finds Delivery Gap

TL;DR: DHL eCommerce surveyed 29,000 shoppers and 5,800 businesses across 29 countries, finding 67% of shoppers abandon carts over delivery while sellers estimate only 52%. The gap reminds marketers that conversion problems are not always ad problems; shipping expectations can decide whether paid demand turns into completed orders or disappears at checkout completely before payment confirmation. Read more ->

Scope3 Drops Sustainability Frame

TL;DR: PPC Land traces how Scope3's shift toward agentic media buying followed its sale of Adloox, while industry discussion shows sustainability becoming harder to say publicly in ad tech. The signal is cultural as much as commercial: climate language is losing share of voice just as AI buying captures the agenda and budgets across agencies this year. Read more ->

Food Brands Sell Culture

TL;DR: Modern Retail reports a wave of food merch drops from Starbucks, Dunkin', Wawa, Los Tacos No. 1, and others. These collaborations turn restaurants and coffee chains into lifestyle brands, using limited apparel and accessories to create social moments that travel beyond menus, loyalty apps, and store visits into everyday fashion, resale, and feeds for fans. Read more ->

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