🎯 Pinterest Feels Seller Pullback

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Pinterest Feels Seller Pullback

TL;DR: Pinterest posted Q2 revenue growth of 18%, but European revenue slowed to 12%, or 7% in constant currency, after Asia-based cross-border retailers reduced spend under regulatory pressure. The split shows platform ad growth can depend heavily on seller composition, not only user growth or product improvements in the core ad system itself across regions and categories. Read more ->

Amazon Hands Ads To Creators

TL;DR: Amazon will let Sponsored Products campaigns run inside creator content starting August 10, with existing bids and budgets enrolled by default. Creators in the Amazon Influencer Program can choose which recommended products to feature, giving advertisers a new off-Amazon placement layer where creator selection, exclusions, and standard CPC billing shape where products appear in reviews and buying guides. Read more ->

Kroger Monetizes AI Shopping

TL;DR: Kroger launched an AI shopping assistant across most grocery banners and included product listing ads from day one. Built with Cooklist and tied to Kroger Precision Marketing, the assistant can surface sponsored products when queries become cart-building moments, turning AI meal planning into retail media inventory advertisers can measure inside grocery journeys and budgets directly. Read more ->

PlayStation Builds Ad Stack

TL;DR: Digiday found Sony Interactive Entertainment hiring for global advertising sales, operations, and client partnerships across the PlayStation ecosystem. The roles point to a larger media push spanning programmatic, FAST, CTV, and emerging ad products, as gaming platforms try to convert logged-in entertainment audiences into brand budgets beyond consoles, subscriptions, and game sales worldwide now commercially. Read more ->

Zeta Proves AI Revenue

TL;DR: Zeta Global disclosed that customers comprehensively adopting its AI tools represent about 20% of customers but roughly 70% of revenue. The metric gives marketers and investors a cleaner way to judge AI monetization, moving vendor claims beyond feature launches toward adoption, retention, and spend concentration inside the customer base over time, not demos or pilots. Read more ->

Meta Accepts USDC Ads

TL;DR: Meta now lets advertisers pay for ads with USDC through third-party stablecoin wallets, with a payment partner converting funds into local currency for ad account credit. After Libra failed, Meta is not relaunching its own currency; it is adding crypto as a payment rail for creators and advertisers buying media globally across borders and currencies. Read more ->

LiveRamp Dedupes Meta

TL;DR: LiveRamp added Meta campaign data to Cross-Media Intelligence, letting brand marketers compare Meta with CTV, programmatic, social, and audio inside a de-duplicated clean room report. The move tackles a familiar measurement problem: platform dashboards can double-count people, while cross-channel planning needs reach, frequency, attribution, and incrementality in one view across buys and partners together reliably. Read more ->

LinkedIn Inflates Event Math

TL;DR: LinkedIn's latest event marketing framework says company-hosted events promoted by Event Ads get 31 times more viewers than events without promotion. PPC Land notes the claim is far larger than an earlier 31% lift figure, making event ads a useful but audit-worthy channel for B2B demand teams planning webinars and follow-up campaigns after registration closes. Read more ->

Programmatic CPMs Reprice

TL;DR: DataBeat found U.S. programmatic CPMs in June 2026 were 51% higher than a year earlier, while CTV pricing remained below 2025 levels. The data points to a split market: app and video inventory are repricing sharply, but connected TV is not moving in the same direction for publishers and buyers yet this summer season overall. Read more ->

MNTN Adds CTV Buyers

TL;DR: MNTN reported Q2 revenue of $82.5 million, up 21%, while its active Performance TV customer base rose by 1,205 advertisers over the past year. The mismatch matters for CTV sellers: adding buyers is still possible, but average revenue per customer and profitable growth now carry more weight than logos or reach alone in reporting cycles. Read more ->

Disney Adds Interactive CTV

TL;DR: Amazon DSP buyers can now run BrightLine interactive and enhanced ad formats on Disney Advertising supply through DRAX in the U.S. The units add remote-control interactions, galleries, trivia, QR codes, and overlays to streaming ads, pushing CTV creative beyond passive video while leaving device coverage and pricing details unclear for planners today still buying inventory. Read more ->

Coke Sells Offline Meals

TL;DR: Coca-Cola's global campaign 'The World Will Wait' asks busy Gen Z and millennial consumers to put down phones and protect shared meal time. Running across films, out-of-home, digital activations, and creators, the campaign ties Coke back to food moments by making disconnection feel like emotional connection during daily routines and dinners together again worldwide deliberately. Read more ->

Stanley Gives Tools A Voice

TL;DR: Stanley launched 'All Build. No Bull,' a global campaign built around Stan, a wisecracking toolbox aimed at small residential construction businesses. The work runs across social, digital, retail media, and in-store promotions, using humor to reject overengineered tool marketing while construction demand slows and tariff pressure rises for trades and suppliers worldwide this year commercially. Read more ->

Gorilla Grip Enters Walmart

TL;DR: Gorilla Commerce built Gorilla Grip into a nine-figure Amazon-driven home products business, then moved its bath mats into more than 2,600 Walmart stores. The rollout turns marketplace performance, reviews, and Walmart.com traction into physical shelf access, giving Amazon-native brands a playbook for escaping pure marketplace dependence and building memory in-store with shoppers nationally beyond search. Read more ->

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