🎯 Google Tests Plain-Language Ads
Hi, Marketers!
Google wants your ad brief in one sentence. Somewhere, a 70-slide marketing strategy deck just quietly deleted itself.
Google Tests Plain-Language Ads
TL;DR: Google Ads is testing a campaign setup screen that asks advertisers to describe their goals in plain language. AI then suggests campaign objectives and assets, while a manual setup option remains available. Google Ads liaison Ginny Marvin confirmed the experiment, but the company has not shared a rollout date, supported campaign types, or details about advertiser control over its recommendations. Read more →
Publicis Reports Five Percent Growth
TL;DR: Publicis Groupe reported 5% organic net revenue growth in the third quarter, accelerating from the first half of 2026. Its Connected Media business grew at a high-single-digit rate, while Intelligent Creativity also expanded. Chairman and CEO Arthur Sadoun linked demand for the group's AI-powered marketing services to that momentum and confirmed its full-year growth guidance of 4.5% to 5%. Read more →
Tesco And Deliveroo Play Buddies
TL;DR: Deliveroo and Tesco have launched WOOHOO! to announce that thousands of Tesco groceries, along with Clubcard prices and points, are now available through Deliveroo in the UK. Created by Pablo London, the campaign casts the brands as buddy-movie partners in a Kenny Loggins-scored film. It began October 12 across cinema, television, radio, outdoor and social channels. Read more →
Sprite Takes Basketball Global
TL;DR: Sprite has launched a global NBA campaign pairing Nikola Jokić with existing partner Anthony Edwards. The effort will run across media, social, packaging and live experiences into 2027. Limited-edition cans carry QR codes for interactive games and chances to win tickets and merchandise, while the brand plans video game integrations and community court refurbishments in local markets. Read more →
Instacart Makes TV Meals Shoppable
TL;DR: Instacart has released new ads showing its AI shopping assistant, Clementine, turning familiar screen meals into grocery orders. Kevin's chili from The Office and a Charlie Brown Thanksgiving feast become recipes customers can add to a cart. The spots extend an existing fall campaign across television, streaming, social and the app, with the featured dishes available to shop. Read more →
DEPT Turns Hello Monday Into LABS
TL;DR: DEPT has turned its Hello Monday studio into DEPT LABS, a dedicated space for prototyping digital brand experiences with clients. A core team of 35 works across Copenhagen, Aarhus and New York, drawing on specialists from the wider agency. The launch follows DEPT's rollout of its Deptify AI orchestration layer and opens the studio's experimental work to more brands. Read more →
PureOne Rethinks Ad Attribution
TL;DR: PureOne Golf struggled to understand why its advertising appeared successful while website conversion stayed around 0.2% to 0.3%. Working with agency Digital Position, the training-aid brand combined Shopify, Amazon and channel reports, then compared total revenue with total marketing spend. The case shows how overlapping platform claims had obscured what its campaigns were actually producing. Read more →
Netflix Sells A Monster's Hometown
TL;DR: To promote its new thriller BELOW, Netflix turned Newfoundland into an unlikely travel pitch. A Times Square billboard presents star Josh Hartnett as a local fisherman beneath a tourism-style invitation, approved by the province. Agency Founders also brought the region's cod-kissing welcome ritual into appearances with Hartnett, connecting the show's setting to its launch campaign. Read more →
Foster's Pokes Fun At Beer Ads
TL;DR: Foster's has launched The Amber Nectar, a UK campaign that exaggerates the cinematic landscapes and ingredient reverence common in beer advertising. A surfer, puppet kangaroo and deliberately silly wordplay bring the film back to the brand's straightforward promise of refreshment. The work began October 12 and will run across video, social, print and outdoor advertising through December. Read more →
Savvy The Squirrel Starts Investing
TL;DR: The UK's Invest for the Future campaign has brought Savvy the Squirrel into live-action television spots to make investing feel less remote to savers. Rather than recommending a product, the character shows that putting some savings to work can be a next step. The new phase spans TV, audio, outdoor and search after an earlier launch in April. Read more →
Canva Expands Non-Latin Font Choices
TL;DR: Canva and Monotype have added more than 1,000 font styles across languages that have had fewer choices in mainstream design tools. The collection covers Arabic, Bengali, Hindi, Khmer, Lao, Thai and Vietnamese. Canva says users translated over 17 million designs in 2025, and the expanded library is meant to give creators more expressive options across markets. Read more →
McDonald's Owns Breakfast Radio
TL;DR: McDonald's has signed a two-year deal to become the exclusive sponsor of Britain's Hits Radio Breakfast. The partnership puts McCafé inside a daily listening routine through sponsorship, presenter integration and bespoke content, with digital and social extensions planned. Hits Radio reaches 7.9 million listeners weekly, giving the chain a recurring platform for its breakfast and coffee offer. Read more →
M&S Feeds Grassroots Football
TL;DR: Former goalkeeper Ben Foster visited Wrexham's Brickfield Rangers for M&S Food, making healthy post-training pancakes with a nutritionist before facing young players in a penalty shootout. The visit is part of Eat Well, Play Well: Grassroots Edition, which offers practical recipes for community clubs. M&S plans weekly social episodes featuring more clubs and their volunteers. Read more →
TaylorMade Picks Innocean For Media
TL;DR: TaylorMade Golf Pacific has appointed Innocean Australia to handle its media strategy, planning, investment and performance activation. The brief also covers audience strategy, partner negotiations and measurement across the Australian market. The partnership is scheduled to go live in the fourth quarter of 2026, ahead of the summer golf season, with TaylorMade seeking clearer links between media spending and results. Read more →
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