🎯 OpenAI Sells ChatGPT Face To Face
Hi, Marketers!
OpenAI built an AI that can talk to anyone. Turns out the best way to sell it is still having humans talk to humans.
OpenAI Sells ChatGPT Face To Face
TL;DR: At a London marketing event, OpenAI's EMEA B2B marketing head Leila Woodington said in-person field marketing is currently the company's strongest channel for selling ChatGPT to businesses. Consumer familiarity has not answered enterprise buyers' questions about deploying the product across thousands of employees. OpenAI also uses creators, social media and a standing webinar calendar to support launches. Read more →
Flo And Motorway Track AI Citations
TL;DR: At a London Semrush event, car-selling platform Motorway said it now monitors AI answers in real time and can see freshly published content cited within 24 hours. Period-tracking app Flo Health has a manager dedicated to LLM discoverability who works across media and messaging plans. Motorway is also testing ChatGPT ads in the United Kingdom. Read more →
BT Lets AI Answer The Phone
TL;DR: BT has launched a UK campaign showing its AI Receptionist taking a pub booking while a busy bartender keeps serving customers. Developed with Uncommon, the spot turns a missed phone call into a concrete example of lost business for small firms. The product answers routine questions and schedules appointments, while the campaign runs across TV, social, audio and search. Read more →
Channel 4 Makes Fragrance Drama
TL;DR: Channel 4 has commissioned The Guest List, a five-part vertical drama created with beauty brand Sol de Janeiro. Set around four young women in London, each character draws on a scent from the brand's Intense Mist range. The series will premiere on Channel 4's TikTok, Meta and YouTube accounts on October 24, making the fragrances part of the storyline. Read more →
Pringles Plans A Final Pop
TL;DR: Pringles is offering one fan a custom metal urn shaped like its iconic can in a Halloween campaign called Once You Drop. Real funeral director and TikTok creator Dan the Funeral Man fronts the film, which riffs on the can inventor's unusual burial. Entries run through October 22, with the winner also receiving a 200-year supply of Pringles. Read more →
Chipotle Goes Big On Groups
TL;DR: Chipotle has introduced a three-foot-wide, 170-liter takeout bag to promote its U.S. Family Meals offer. Rewards members who buy the group meal online enter a sweepstakes for the oversized bag, which new creative partner Gut presents like a luxury accessory. The stunt marks an early campaign for chief brand officer Fernando Machado, who joined the chain in June. Read more →
Aura Reframes The Digital Frame
TL;DR: Aura is launching its biggest campaign to reposition its digital picture frame as an everyday way for close friends and family to stay connected, not just a gift for grandparents. The company was founded by former Twitter colleagues Eric Jensen and Abdur Chowdhury after Jensen saw how much his mother valued seeing family photos on a flawed early frame. Read more →
Thrifty Hires Moving Champions
TL;DR: Thrifty has recruited Australia's strongest man, Bradman Houston, and national Tetris champion Fura for Moving Champs, a free moving service in Sydney. From October 16 to 18, they will join a professional crew on real household moves, pairing lifting strength with packing skill. The campaign also shares practical moving tips across social, influencer, web and paid channels. Read more →
The Shredmill Tests Riding Gear
TL;DR: Australia's Transport Accident Commission has built the Shredmill, a life-sized abrasive treadmill that tests motorcycle clothing against a simulated road surface. Created with Clemenger BBDO and FINCH, the campaign lets riders watch their own gear wear down beside a five-star MotoCAP alternative. The demonstration makes protective ratings visible before a crash, rather than relying on price or appearance. Read more →
Breville Scores Morning Coffee
TL;DR: Breville has launched a global coffee campaign that treats a morning espresso like an orchestral performance. A 25-piece Sydney ensemble plays live as grinding, dosing, extraction and pouring build toward the film's crescendo. Created by Emotive, Because Great Coffee Matters aims to show how making coffee at home can turn an ordinary morning into a small moment of pleasure. Read more →
Woolmark Returns To Real
TL;DR: Woolmark has unveiled Return to Real, a campaign that presents wool as a natural material in an increasingly artificial world. Wieden+Kennedy Sydney placed an outdoor installation on a working sheep farm, while a series of 35mm films explores comfort, adaptability and durability. The platform begins in Australia and will roll out across European markets through video, social and outdoor media. Read more →
Starbucks Makes Autumn Wearable
TL;DR: Starbucks UK has turned its familiar takeaway cup into a limited-edition Autumn Charm, a miniature accessory finished with gold hardware. Rather than selling it in stores, the brand is giving away a small number through an Instagram competition running October 12 to 19. The seasonal drop connects its established autumn coffee ritual with the popularity of bag charms. Read more →
Pepsi Takes Hockey Off Ice
TL;DR: Pepsi Canada has launched Hockey Deserves Pepsi, a national campaign featuring NHL players Tom Wilson and Kris Letang. In the first film, a teenager uses a borrowed hockey stick to free a Pepsi stuck in a vending machine. Anomaly Toronto created separate English and French versions, extending the brand's longtime connection with hockey through a lighthearted fan story. Read more →
Abbott Puts Screening In Play
TL;DR: Abbott has launched Mind Your Behind, a Cologuard Plus awareness campaign starring baseball great Albert Pujols and Seattle Mariners catcher Cal Raleigh. Built around the sport's cheeky nicknames and attention to players' backsides, the work uses humor to encourage U.S. adults aged 45 and older to consider colorectal cancer screening. The campaign was developed by agency the community. Read more →
Maxibon Brings Barney Back
TL;DR: Australian ice-cream brand Maxibon has brought back Barney Banana to launch a new banana-flavored sandwich bar. In an integrated campaign from SICKDOGWOLFMAN, the nostalgic character returns to the screen as an out-of-touch performer whose longtime manager helps him adjust to the present. The ads will run across TV, outdoor, digital and social, with tailored cuts for Meta and TikTok. Read more →
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