🎯 Starbucks Makes Basic Seasonal
Plus: Dr Pepper personalizes Fansville, X revives lead forms.
🎯 OpenAI Tests Negative Targeting
Plus: Trade Desk Builds Agent Router, United Streams Fantasy Midair
🎯 Wendy's Imports McDonald's Playbook
Plus: Pizza Hut Becomes Hut, X Rewards Original Creators
🎯 Fanta Builds Halloween Universe
Plus: Microdrama Ads Keep Surging, Marketers Chase Fandoms
🎯 AliExpress Tracking Raises Alarm
Plus: Apple Pulls App Store Ads, AI Search Misses Bali
🎯 Liquid Death Mocks Data Centers
Plus: Facebook Wins Auto Reviews, Divine Bans AI Videos
🎯 OpenAI Ads Enter Europe
Plus: Microsoft Rolls Out AI Max, YouTube Shorts Chases Social Budgets
🎯 ANA Standardizes Retail Media
Plus: TV Measurement Resets Again, ChatGPT Fan-Out Gets Pickier
🎯 Inbox Becomes Search Inventory
Plus: Creators Optimize For AI Discovery, Open MMM Gets Agentic
🎯 Apple Maps Opens Ads
Plus: ChatGPT Books Yelp Tables, WPP Rebate Fight Escalates