May
20
🎯 Fake Reach Is Eating Creator
Plus: X Launches Creator Connect, AI Forces Quality Reckoning
4 min read
Latest
May
19
🎯 Outcomes Over Bundles
Plus: IREN Takes Brand In-House, A 90% Income Gap
4 min read
May
18
🎯 Stop Hiring Humans Billboards
Plus: Rank One Goes Invisible, AI Automates White-Collar In 18 Months
5 min read
May
15
🎯 Trust Paradox
Plus: AI Erases Marketing Job Boundaries, WBD Bets on Upfront
4 min read
May
14
🎯 AI Support Bots Hit a Wall
Plus: Trusts AI for Bids Not Brand, YouTube Bets All-In on Creator Shows
4 min read
May
12
🎯 Google and Trade Desk Draw Fire
Plus: Claude Audits Klaviyo, Agentic Media Buying Debate Heats Up
3 min read
May
08
🎯 GPT Ads Infra In EU
Plus: Lift AI Visibility Up To 2,000%, Higgsfield Ships Marketing Skills
4 min read
Apr
29
🎯 Next Ad Growth Wave
Plus: The Underrated Asset, Advertisers Fly Blind on ChatGPT Ads
4 min read
Apr
24
🎯 Sequoia Backs Outcome Agencies
Plus: World Cup Lifts DOOH, Mondelez Hires AI Lead, IBM Pushes a GEO Playbook
7 min read
Apr
17
🎯 OpenAI Builds Ad Manager
Plus: Bluefish Sells AI Visibility, Converse Stopped Feeling New
4 min read