π― Meta Reassures Agencies
Plus: Spotify Expands Ad Ambition, Assistant Traffic Gets Faked
π― Shopify Moves Into Ads
Plus: Walmart Buys Streaming Ads, Netflix Faces Data Pressure
π― Alexa Opens Agentic Ads
Plus: Betting Brands Chase World Cup, Google Warns Markdown SEO
π― Google Rewards Familiar Sources
Plus: NVIDIA Powers Ad Automation, Fire TV Sells Home Screens
π―Agents Get Discovery Spec
Plus: L'Oreal Deepens OpenAI Engine, AI Mode Sends Decided Visitors
π― Macallan Courts Gen Z Splurges
Plus: Hinge Funds Real Community, Coach Lets Gen Z Coauthor
π― Cannes Becomes Creator Bowl
Plus: X Simplifies Conversion Tracking, Le Monde Meets Agents
π― LLMS.txt Meets Reality
Plus: Google Tightens Bidding Control, Agency Pitches Get Rules
π― EA Turns Games Into Ads
Plus: KFC Rebuilds Fried Chicken, Coca-Cola Signals Review Season
π― ChatGPT Breaks Into Buildings
Plus: Stripe Lets Agents Buy Cloud, Google Tightens AI Ads